Storytelling - A Powerful Tool for Business

What is it that makes some leaders seem to have that natural ability to capture their audience, to get their message across, and for it to be remembered long after the event was held? The chances are that they used a simple but highly effective technique called "storytelling". In the first of regular series on business and leadership, David Taylor writes in the Marlborough Express about the benefits of storytelling to engage people and ease the path of change. To read the full article: http://www.stuff.co.nz/marlborough-express/opinion/74695693/storytelling...